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Congress Responds to the Gas Crisis of 1916

Now that the price of gasoline has dropped by half, down to a seven year low, the clamor against the recent cost increases has abated to barely a whisper. America has parked the episode in a back lot, with all the public concerns and private suspicions locked in the trunk, out of sight and mind. … Continue reading

A Brief History of Chevrolet Advertising

The Chevrolet Story In 1911, automotive maker William Durant, the ousted founder of General Motors, teamed with famed Swiss racecar driver Louis Chevrolet to create a new car company. Durant named the enterprise after the racer, whose worldwide reputation, he surmised, would propel sales. The hunch paid off, and by1916 Durant had become so wealthy … Continue reading