Chevrolet

A Brief History of Chevrolet Advertising

The Chevrolet Story In 1911, automotive maker William Durant, the ousted founder of General Motors, teamed with famed Swiss racecar driver Louis Chevrolet to create a new car company. Durant named the enterprise after the racer, whose worldwide reputation, he surmised, would propel sales. The hunch paid off, and by1916 Durant had become so wealthy … Continue reading →